Road to Zero complex wins gold
Road to Zero recognised for groundbreaking exhibition
The TAC’s world-leading Road to Zero (RTZ) Education Complex has been awarded a significant prize at the Melbourne Design Awards 2020.
The Gold prize, in the Pop-Ups, Display, Exhibit and Set Design category, recognised our unique collaboration with the Melbourne Museum to engage and empower young people and the broader community about road safety.
“Drawing on the expertise of the two key organisations, the partnership of TAC and MV pairs a diverse and complementary skillset which is pivotal to the success of the project,” the judging panel said.
“TAC’s evidence-based road safety research and innovative program development; in conjunction with MV’s exhibition development, audience engagement and excellent reputation in education and family programs; ensures the RTZ messaging has a high level of exposure.”
Leading Australian design and creative agencies were commissioned to develop the groundbreaking exhibitions and technology within the complex.
“They were responsible for creating new spaces that were engaging and inviting for a youth audience while complementing the existing architectural integrity of the Melbourne Museum,” the panel said.
The Award will be presented on 11 August 2020.