Why Generation Zero

Why Generation Zero

A multi-screen, multi-narrative video that explores why it’s so important to work towards having no lives lost or serious injuries on our roads, while introducing ideas around how this can be achieved.

Body built to survive

Body Built to Survive Transformation

An interactive experience that maps the visitor’s face onto a virtual body on a large screen, inviting them to discover how their body would have to adapt to survive impacts at different speeds as a cyclist, motorcyclist or pedestrian. A digital souvenir image is then sent to those who provide an email address.

Body built to survive transformation PDF, 0.55MB

Cycling PDF, 0.52MB

Walking PDF, 0.58MB

Crash force elevator

Crash Forces Elevator Experience

An elevator simulation with an immersive panoramic view of the Royal Exhibition Building and surrounds. As visitors travel up from floor to floor, the ever increasing height of the elevator is used to demonstrate the impact that different speeds on the road can have on our bodies, culminating in a dramatic ‘drop’ from the 11th floor.

Crash forces elevator PDF, 0.63MB

Meet Graham

Meet Graham

A large interactive screen that invites visitors on a digital exploration of TAC’s well-known Graham sculpture, discovering why he’s built the way he is and how he compares to our bodies.


Designing a safe environment

Designing a Safe Environment

A multi-screen interactive experience that looks at four different road environments and the risks they can pose. Visitors are tasked with making each environment as safe as possible for all road users through the application of different road treatments.

VR Road to Zero

VR Road trip to zero

A 3-minute virtual reality experience where visitors travel in a car from 1970 to 2055, learning the history of road safety in Victoria and discovering what a future with zero deaths and serious injuries might look like.

VR Road trip to zero PDF, 0.5MB

Vehicle safety projection

Vehicle Safety Projection

Five key safety features that help prevent crashes and protect vehicle occupants are demonstrated via 3D projection mapping onto a model car.

Vehicle safety projection PDF, 0.61MB

Speed, Physics and Crashes

Speed, Physics and Crashes

Interactive levers work in conjunction with digital screens to teach visitors about the role speed plays in the impact of a crash. Four different crash types are shown.

Speed and speeding PDF, 0.73MB

Safe car showroom

Safe Car Showroom

An interactive display showcasing important vehicle safety features – and comparing older and newer model cars.



Choosing  a Safe Car PDF, 0.59MB

An interactive computer screen is shown in the road to zero complex

Vehicle Design Crash Lab

The vehicle design crash lab is an interactive experience - where visitors add safety features to a base model car, and then digitally see how their car design performs in crash testing.

Road to Zero

Safer Behaviours Quiz

A series of interactive screen-based quizzes that test visitors’ knowledge on the impacts of alcohol and drugs, speeding, and driving while tired or distracted.

Driver Distraction PDF, 0.58MB

Driving while tired PDF, 0.6MB

Alcohol and Drugs PDF, 0.62MB

An image showing a screen with information about global road safety

Global Road Safety

An interactive exhibit where visitors can explore the road safety performance of Victoria compared with other Australian and international jurisdictions.

Global road safety PDF, 0.16MB

Do your part exhibit

Do Your Part

An interactive experience that invites visitors to contribute the ways in which they will play their part in working towards zero. Each contribution exists alongside others from the community, emphasising the shared responsibility of road safety.

D Crook

Street View Entrance Videos

A portal to another world created by visual artist, Daniel Crooks, where a footpath moves easily between urban and rural locations to suggest a hybrid space where the responsibility for road safety is shared by all.